Twitter for business offers quite a bit of potential if used correctly, and could possibly help make you a lot money.
Twitter isn’t just a fad. While very high profile people begin evangelizing Twitter, it’s really worth closer examination. Here’s just what some of those gurus explained:
Duct Tape Marketing’s creator John Jantsch recognized three large advantages of Twitter, “(1) I recieve great insight after i ask questions, (2) let’s admit it, I get traffic as well as (3) people involved in Twitter spread my own thoughts to fresh places.”
Tony Hsieh, Boss of Zappos.com mentioned, “We’ve found that Twitter is a great way for us for connecting on a more private level with our staff and customers. It’s used by us to help build the brand, not push direct sales. It’d be like wondering how does providing the telephone number for customer care translate into new business if they’re mostly non-sales-related calls. Ultimately, Twitter helps push repeat customers and also word of mouth, but we’re certainly not looking to it as a means of driving quick sales.”
Bestselling writer David Meerman Scott said, “I possess personally connected with countless people I normally wouldn’t have, and I arranged an interview on NPR and also a big daily newspapers using Twitter.”
Copyblogger’s very own Brian Clark said, “Twitter Search is surely an amazing way to notice what people are saying with regards to your products or providers. For example, I’ll do searches for Thesis Concept and people will be communicating with them about our Live journal Theme. I’ll use the answer function to answer the particular question, which has triggered direct sales. Plus, my own answer creates understanding of Thesis for others that follow me. It’s a type of constructive promotion.”
Can Twitter in fact help my small business or is it a complete squander of my valuable time? Highly regarded people concerned in it say yes!
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